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About Food.........

When Colin Powell visited Brazil late last year on one of his last trips as the U.S. secretary of state, he described Brazil as "an agricultural superpower." ONDAY, DECEMBER 12, 2005 BRASÍLIA When Colin Powell visited Brazil late last year on one of his last trips as the U.S. secretary of state, he described Brazil as "an agricultural superpower." With the fate of the Doha round of global trade talks now hanging largely on agricultural issues, Brazil is heading to the World Trade Organization negotiations in Hong Kong convinced that it has not been offered a fair deal - and determined to use its growing clout to obtain one. "We recognize that the future of the world economy depends in large part on what we do, but we need to be firm," the Brazilian agriculture minister, Roberto Rodrigues, said during an interview. "Negotiations are a tough game, like a boxing match, and though we have shown we are willing to be flexible, it's time now to hold steady and resolute, so as not to lose the fight in the final round." For Brazil, prying open subsidized and protected markets in the Northern Hemisphere is seen as the key to assuring future growth. Total exports this year are expected to swell to $120 billion, with agriculture accounting for about 40 percent. Brazilian producers argue that if barriers to further trade are toppled, Brazil could surpass America as the world's leading agricultural exporter by the end of the decade. Already, Brazil is the world's No. 1 supplier of food products ranging from chicken, orange juice and sugar to coffee, tobacco and beef. Soybeans alone have become a $6 billion-a-year crop, zooming past airplanes, automobiles and car parts to become the country's leading export item. Brazil's trade negotiating position is simple: If other trading partners want Brazil to make concessions on industry, services and intellectual property rights, Brazil will insist that they remove the artificial barriers that keep it from selling them more of its agricultural products. The Brazilian position is bolstered by recent WTO rulings in its favor on orange juice, chicken and cotton. But there is a feeling here that after years of promises, the EU, especially France, which is seen in Latin America as the most protectionist and most recalcitrant of European producers, is still dragging its heels. "The sentiment is that we were duped, deceived, that we did what they asked for on the Trips accord and other matters, but they have given us very little," Rubens Ricupero, a Brazilian and a former secretary general of the United Nations Conference on Trade and Development, said of an accord on intellectual property rights announced in Doha in 2001 after Brazil and its allies compromised on that matter. Brazil and its allies are particularly disturbed by what they see as a campaign to pit them against African and Caribbean nations that have benefited from trade preferences and quotas and Brazil's foreign minister, Celso Amorim, has stepped up his efforts to win over that poorer bloc. Brazil is a founder of Mercosur, the South American trade group that is the world's third-largest economic entity, with nearly 250 million people and a combined gross product of more than $1 trillion. The group's other members - Argentina, Paraguay and Uruguay - have also been experiencing an agricultural boom. "We want progress toward free trade, but in the context of fairness and equality," said Alfredo Chiaradia, the secretary of commerce and international economic relations of Argentina. "What we can't accept is free trade in those products in which we are not competitive and something far short of free trade in those areas where we are competitive." Brazil and its Mercosur partners made their strongest impact two years ago at trade talks in Cancún, Mexico. It was there that the Group of 20, a Brazilian-led initiative to bring together countries that Wall Street likes to refer to as "emerging markets," first appeared, only to be blamed by industrialized countries for supposedly sabotaging an agreement. The G-20 is pushing for both increased access to markets in industrialized nations and an end to subsidies there. Members of the group include India, China, Mexico, Chile, South Africa, Egypt and Thailand, but Brazil is clearly the leader and main spokescountry. After the debacle in Mexico, the response from Europe and the United States was chilly. Franz Fischler, the EU agriculture commissioner at the time, dismissed the G-20 as "something from another planet." Robert Zoellick, then the U.S. trade representative, warned that "the United States will not wait: We will move toward free trade with can-do countries." By the time George W. Bush visited Brazil last month, Washington's tone had changed markedly. With Brazil's president, Luiz Inácio Lula da Silva, standing at his side, he urged Brazil to ally with the United States, saying they should work together to get Europe and Japan to reduce their subsidies. But in what could also be interpreted as an attempt to wean Brazil from the G-20 - a highly unlikely prospect - he also said that the United States and Brazil needed to determine "how best to work together to be able to compete with countries like China or India." Rodrigues said: "The G-20 has no intention of allowing itself to be made out as either the villain or the sole beneficiaries" of liberalized trade. Speaking of the African and Caribbean counties that have benefited from trade preferences, he said, "We want to create the conditions that will allow those countries to develop, and we think Brazil can make an important contribution." That could be done, Rodrigues said, by making Brazil's "tropical technology" available to them so they could become more competitive. In a last-ditch effort to get the talks back on track, da Silva late in November telephoned Tony Blair, the British prime minister, and suggested that heads of state meet before the Hong Kong session and try to iron out their differences. But the proposal was greeted with something less than enthusiasm on the part of European leaders, and Brazil and its allies are now resigned to postponing a final reckoning yet again. BRASÍLIA When Colin Powell visited Brazil late last year on one of his last trips as the U.S. secretary of state, he described Brazil as "an agricultural superpower." With the fate of the Doha round of global trade talks now hanging largely on agricultural issues, Brazil is heading to the World Trade Organization negotiations in Hong Kong convinced that it has not been offered a fair deal - and determined to use its growing clout to obtain one. Already, Brazil is the world's No. 1 supplier of food products ranging from chicken, orange juice and sugar to coffee, tobacco and beef. Soybeans alone have become a $6 billion-a-year crop, zooming past airplanes, automobiles and car parts to become the country's leading export item. Brazil's trade negotiating position is simple: If other trading partners want Brazil to make concessions on industry, services and intellectual property rights, Brazil will insist that they remove the artificial barriers that keep it from selling them more of its agricultural products. xxxxxxxxx BLA BLA BLA This list is based on my perception, considering only two factors: popularity and influence. I would like to be able to consider technical merit, but the sad truth is that I don't have what it takes.

Brazil is leading an agricultural boom in South America Posted: 12/12 From: New York Times by Larry Rohter Almost overnight, South America has driven a historic global shift in food production that is turning the largely untapped frontier heartland of the continent into the world's new breadbasket. One of the last places on earth where large tracts are still available for agriculture, the region, led by Brazil, has had an explosion of farm exports over the past decade. The growth has been fueled by a combination of market-friendly economic policies and advances in agronomy that have brought formerly unusable tropical lands into production and increased productivity levels beyond those in the United States and Europe, challenging their traditional dominance of the global farm trade. Sometime over the next decade or so, Brazil, which Secretary of State Colin L. Powell described as "an agricultural superpower" during a visit in October, hopes to pass the United States as the world's largest agricultural producer. But the trend is far broader and can be felt also in parts of Argentina, Bolivia, Paraguay and Uruguay, with a deep impact on the region's economy and environment. And it has spurred a debate that has mainly focused on expansion into areas where the Amazon rainforest is thought to be jeopardized. "There has been a silent revolution in the countryside" since the 1990's, Brazil's minister of agriculture, Roberto Rodrigues, said in an interview in the capital, Brasília. The past four or five years in particular, he said, have been "characterized by spectacular growth and a huge increase in demand" abroad for foodstuffs, which has given Brazil "the capacity to compete with anyone." The global effect has been powerful. In June, the United States imported more in farm products than it sold abroad, further evidence of its eroding position. Alert to the challenge, the Iowa Farm Bureau Federation even has a presentation for its members called "Should Brazil Give You Heartburn?" The answer is a not-so-qualified yes. The competition is personified in producers like Otaviano Pivetta, 45, and Helmute Lawisch, 39. Less than 20 years ago, the two friends took turns driving 1,500 miles over mostly bone-jarring roads from their homes in Brazil's southernmost state to stake their claim in this region, which was mostly jungle then, with little in the way of electricity, sanitation or other public services. In retrospect, it is clear that they were in the vanguard of a fundamental transformation of global agriculture. Today, farmland stretches to the horizon. With a climate that varies little the year round, it is not unusual to have two or even three harvests a year and to see combines clearing fields with planters sowing another crop in their wake. The two men are now among the most successful producers in the region, and Mr. Pivetta has twice been elected mayor of Lucas do Rio Verde. Each now cultivates more than 100,000 acres, sending soybeans, cotton and pork to markets as distant as China, Russia and Pakistan. With the Southern Hemisphere's spring planting season now complete, the two farmers and scores of others like them here in Mato Grosso state are looking forward to another year of bumper crops. "With the great climate and fertile soil we have here, I can't imagine any other place that gets the kind of productivity that we do," said Mr. Pivetta, whose family now runs a half-dozen farms here. "Not in Brazil or anywhere else are you going to find two crops a year yielding three tons of grain an acre." Brazil's 'Green Anchor': Agriculture is now a $150-billion-a-year business in Brazil, accounting for more than 40 percent of the country's exports and creating what Brazilians call the "green anchor" of their economy. Already the world's biggest exporter of chickens, orange juice, sugar, coffee and tobacco, according to Agriculture Ministry statistics, Brazil soon hopes to add soybeans to the list, depending on what happens in that volatile market. With a grass-fed herd of 175 million cattle that is the world's largest, it passed the United States as the world's largest exporter of beef last year. During the first nine months of 2004, sales of Brazilian beef abroad rose 77 percent over the same period last year, leading the government to predict $2.5 billion in earnings from beef exports this year. Over all, the agricultural bonanza, aided in part by mad cow disease in Europe and avian flu in Asia, is likely to give Brazil a record trade surplus of over $30 billion. Brazil's advantages start with the availability of large amounts of cheap land, especially here in this region of well-drained tropical savanna known as the cerrado. Larger than the American grain belt but dismissed as useless for farming until barely a quarter of a century ago, the cerrado cuts across the heart of Brazil, and its vastness permits economies of scale that are the envy of producers elsewhere. "What's really driving this revolution is that the Brazilians discovered how to use tropical and savanna soils that had always been considered poor," said G. Edward Schuh, director of the Center for International Economic Policy at the University of Minnesota. "They learned that with modest applications of lime and phosphorus they can quadruple and quintuple their yields, not just with soybeans but also with maize, cotton and other commodities." The discovery of how to enrich the soil and make it highly productive came in research at the Brazilian Enterprise for Agricultural and Livestock Research, a government agency known by the Portuguese-language acronym Embrapa. The agency's biggest successes, however, have been in modifying crops to grow in those altered soils. Until recently, for example, soybeans were not thought to flourish in tropical soils and climates. But researchers at Embrapa and similar private or state institutes have developed more than 40 varieties of soy specially adapted for the cerrado. Soybeans now account for nearly half of Brazil's farm exports and are the main crop in this region. Embrapa researchers have also developed breeds of cattle for the tropics, using a variety originally from India, as well as a "tropical hog" that is lower in fat and cholesterol than its American counterpart and that has a higher ham and loin yield. Perhaps most surprisingly, the Brazilians are also working on varieties of tropical wheat. "One of the main reasons we believe that Brazil has a greater chance to prosper even further is that they have a very solid scientific foundation," said Daniel Lederman, an economist at the World Bank who specializes in agriculture. "The concept of tropical technology is very attractive and we are learning a lot by studying Embrapa, which is at the forefront of applied agricultural research." Government's helping hand: Changes in economic policies have also spurred the boom here. At the beginning of the 1990's, for example, Brazil lifted longtime restrictions on imports, leading to a surge in purchases of tractors, combines, fertilizers, pesticides and seeds. A leap in exports came in 1999, when the government devalued the currency and allowed the real, which had been trading at near par with the dollar, to float on the currency exchange market. Today, the real trades at almost three to the dollar, which means incomes for agricultural producers have nearly tripled. The Brazilian bonanza has been eagerly welcomed by the main international agricultural trading companies, which have been quick to seize new opportunities. In this town of 30,000, Archer Daniels Midland, Bunge and Cargill not only have built huge warehouses and silos along the main highway, but have also provided credit to farmers on a scale far beyond the means of the Brazilian government. "It's good business for them, but we have to admit we owe a lot to the trading companies," said Mr. Lawisch, whose family, modest stakeholders in their home state of Rio Grande do Sul, has moved here. "When we needed them, they supported us, and now that we are prospering, our commercial relationship continues to expand every year." To counter the South American advances, the United States and Europe have increased subsidies to their own beleaguered farmers. But in a pair of landmark decisions, the World Trade Organization recently ruled that such subsidies for cotton and sugar are illegal and must be phased out. The Bush administration is appealing the cotton ruling, but it is widely expected to lose, and many economists say the principle could be applied to other crops. All of this clearly will have an increasing impact on agriculture in the United States. Experts say some areas that are not competitive with South America may have to move from one crop to another, while others will face pressure to shift out of agriculture altogether. Some American and European farmers already have, and are starting to buy farmland here. Wolfgang Hudepohl, a real estate agent in Cuiabá, Mato Grosso's state capital, estimates that he has sold 60 farms to foreigners over the past few years. "Foreigners like not only the cheap prices, but also the low production costs and the fact they are not tied down by regulations," he said. At the edges of the agricultural frontier, in states like Maranhão and Piauí hundreds of miles east of here, land is still remarkably cheap, as little as $20 an acre in some remote areas. But in places where the boom is already going full blast, like here, land prices are rising rapidly. "Seven years ago, I bought 6,175 acres, and paid $125,000," said Jose Luiz Lorenzi, a farmer and manager of the John Deere agency here, which is the busiest in Brazil. "Just recently I got an offer of $1.5 million for the same land. But I'm not selling. I want to buy more property myself because there is no better investment in the world than buying land in Mato Grosso." The costs of the boom: The real estate boom has not been without social tensions and other costs, particularly to the environment, as the expansion of farm and grazing lands has accelerated Amazon deforestation. Typically, jungle is razed for conversion first into cattle pasture and then, as the agricultural frontier advances, into fields for soybeans and other crops. But producers in the cerrado, which is more than 1,000 miles from the coast, say they are more concerned about the lack of reliable highways, railways and barge routes, which adds to the cost of doing business. That situation, farmers say, is gradually improving, as is Brazil's ability to weather the ups and downs of agricultural markets. After nearly a decade of rising prices and record profits, soybean prices, for instance, have sharply dropped this year, the result in large part of a decision to curb imports and to cancel existing contracts by China, where a huge new market has emerged to satisfy the changing diet of a growing middle class. In the past, when Brazilian agriculture was dependent on a single crop, that would have spelled certain disaster. But Brazil has made a successful effort to diversify its exports, and has reduced its vulnerability to sudden price fluctuations for any single crop. In the 1960's, for example, coffee was responsible for 60 percent of Brazil's exports. Today, coffee is seventh on the list. Now here a line of observations about the subject, in italic.





ccccccccccccccccccccccc CACHACA.... Shaking things up Lightning bolt born in Brazil Long a liquor of the working class, cachaça is making a new splash. By Charles Perry, Times Staff Writer FOLLOWING a now-familiar pattern in the spirits world, cachaça, the Brazilian liquor made from sugar cane juice, has made a heady move up the social ladder in recent years. Like those other better-known New World distillates, rum and tequila, cachaça (ka-SHAH-sa) was originally a working man's drink but has lately been taken to new, more sophisticated heights by ambitious producers. ............ Although very few of the thousands of cachaças made in Brazil are available in the United States, the drink is catching on here. It's part of the international fascination with all things Brazilian, and it's showing up in the U.S. not only at Brazilian restaurants but also at fashionable bars and liquor retailers. Liquor stores aren't always quite sure what to do with it. Sometimes they stock it with the rums, sometimes among the tequilas, sometimes over on that odd shelf with the liqueurs. Brazilians rightly insist that cachaça belongs in a category of its own. Cachaça originated as a rough and ready form of hooch, dating to the 17th century. It was a drink designed to increase endurance among Brazil's country folk and, before that, its slaves. Traditionally, it's not aged at all — it's cane-based white lightning. This explains a number of its nicknames (Brazilians have coined hundreds), such as "water the cat won't drink" (água-gato-não-bebe, in Portuguese) and " BRAZILIANS often drink cachaça neat. The aged and double-distilled cachaças are terrific straight on the rocks, or with just a squeeze of lime. The less-expensive brands are ideal for cocktails. Muddle lime and brown sugar, add cachaça and ice, and you've got a caipirinha (the name means "country girl"). "In Brazil," says Luciano Baioco, a bartender at Gauchos Village in Glendale, "they have traditional wooden cups for muddling the lime and sugar. Brazilians shake it, they don't stir it. … When you stir it, you blend the ice." Brazilians like to muddle just about any tropical fruit for different versions of the drink. Caipirinha has become well known enough to be counterfeited. Although you can make caipirinhas using fruits other than lime, beware: Some bartenders use sour mix instead of fresh lime or substitute vermouth for the cachaça. On the other hand, substituting vodka for cachaça has legitimate Brazilian roots. But truth in advertising should require bartenders to call a vodka caipirinha by its true name, caipiroska. Another popular cachaça cocktail is the batida, an iced drink flavored with puréed fruit — often the voluptuously sweet passion fruit — along with coconut milk, condensed milk or other ingredients. It has all the sublime tropical appeal of a piña colada but with a fresh new taste.