The question is simple: Are Brazilians considered to be hispanics? Or are they latins or latinos, as in Latin America? How about South Americans. Well, the question is simple but the answer is not! This essay will try to answer these serious questions, and explore something of the relationships of Brazilians with their hermanos south of the US border.
Here is the answer: Yes, no, maybe, kind of, not really, whatever....
This is the sign that started it all. I was driving down McDowell Road in Phoenix, and there was this sign hanging from a La Moda Beauty Salon, located around 20th street. I knew that Brazilians weren't really hispoanics, but I didn't realize they were not even Latin Americans! Oh well. Obviously Brazil is not part of Latin America, according to the sign, or the Brazilian flag got lost. And I am sure that La Moda knows as much about Latin Americans as anybody, and they would never lie or play around with words like the "intelligensia" at the universities and government bureaus. Anyway, that started me thinking....
The words Hispanic and Latino are often used interchangeably in the the United States, to identify the peoples from South of the border, and/or their decendants, whether or not born in the USA, whether US citizens, foreign citizens residing legally in this country or even illegal immigrants. The "experts" say (Lord, save us from the experts!) the difference between the two terms can be significant. Hispanic, derived from the Latin word for "Spain," has the broader reference, refering to Spanish-speaking peoples in North and South America and even Spain. This term emphasizes the common denominator of language among communities that sometimes have little else in common - as in Argentina and Guatemala. On the other hand, Latino (or Latin) refers to persons or communities of Latin American origin. In other words, Hispanic has a linguistic and cultural contect, while latin has a more specific geographical referance.
Actually, however, this distinction is meaningless, because most hispanics are latinos, and most latinos are hispanics, considering the terms as defined here. Kind of. There is a certain amount of discord as to the use of these two words, some people prefer to be called latino while other demand to be called hispanic. Some think hispanic is OK, while other see it as an anglo term with a bureaurocratic connotation. Some prefer latino because it is considered to have a more natural Spanish-language context. Some people actually take the issue of which word is proper seriously, and can be offended if called by the term they dislike. Obviously, these people have no real problems. The sad truth is that both terms are incorrect and have problems.
Anyway, the focus on this page is Brazil and the question is if Brazilians are hispanics or latins (or latinos) or even if they are human. Actually the only correct term for "Brazilians" is ... Brazilians. All other designations have historical, linguistic and cultural problems.
Hispanics, but not Brazilians (see image).
Brazilians cannot technically be considered Hispanics. Even the US census department says so. That term comes from "Hispania" and is directly linked to Spain and Spanish, as evident in any dictionary. In the image on the left you have Internet title pages of Hispanic institutions and academic groups. Notice that the green and yello flag of Brazil ain't there (see above). Also note the University of Arizona Symposium poster in the same image: it says Hispanic and Luso-Brazilian literature, language and culture. The are related, but aren't the same. Two categories, two subjects. Period.
Likewise, the problem with "Latino" as applied to certain inhabitants of the Western hemisphere is that it is too far removed in time and space from its origin in Old Italy. There is for sure a definite linguistic link to Latium, through the Spanish and Portuguese languages, but it is only one of many influences encountered in the so-called modern "latinos" and I don't see why it should have precedence over other influences from other parts of the world, such as Africa or the native peoples of the Americas. Is a Mexican or Brazilian more latino than a Frenchman, Italian or Romanian. I think not. Can a Japanese-Peruvian, Arabic-Brazilian or Uruguayan of German descent to accurately called Latino? How about the Brazilian Indian? Or the natives of Paraguay that still speak Guarani?
At best, the use of the word latino is marginal, and only should be used if referring to people or things generically originating from South and Central America, in a geographic contect, relating to the lands commonly called Latin America.
So, recapulating, if a Brazilian is standing among several Mexicans, Columbians or Bolivians, they are all latinos, meaning from Latin America. If standing by himself, he is a Brazilian, not a latino. Complicated, isn't it. Also, if you must use the L word, please do not substitute the English form "latin" for "Latino". The latter is somewhat correct, the former is totally erroneous. One thing is sure, however, no Brazilian I have ever met was offended by calling him or her a Brazilian, even if hyphenated (Brazilian-American) or second generation. You can't say the same about latino or hispanic.
Of course the PC (Politically Correct) crowd, the feminists and many ethnic activists have trouble with the words "hispanic" and "latino" (see below), either because they are perceived as a mean, white, male, paternalistic imposition of some undefined nature, or - oh horror - the terms are gendered in Spanish and Portuguese. You would be surprised how much the "o" in latino (and many other words) offends the NOW (National Organization of Women who wish they were men) gang. So they will often write "latinos and Latinas..." instead of just "latinos" for the collective form, which is redundant and demonstrates an appalling lack of grammatical sensitivity. Any day now I expect them to propose a gender neutral "e" based ending for all masculine and feminine Spanish and Portuguese nouns (2 latinos + 3 latinas = 5 latines). It would sound horrible, but that would be a small price to pay to make the NOW crowd feel a little better about being women, assuming they really are.
None of this would have been an issue if the darn gringos hadn't stolen the name "America" from Brazil. This pusillanimous act is well documented, even if I am the only person who has noticed it. At the bottom of this page there is a link about this. Read about the United States of Baccalhau and the original, one, true America.
Once again, the fact is that there is no good, single term to accurately designate, as a group, the peoples born in, living or descended from the geographical area South of the US border. At best, the terms Latin American or Hispanic are a mere convenience to be used generically when referring to a broad mix of peoples from multiple countries in/from Central and South America, not to individuals or groups of individuals from a specific country. It seems that latino is winning over hispanic, except for the US Government, but I really don't care for either. Word for word, between Latium and Hispania, I would think that the latter has had a greater and more immediate impact that former. If we are going down this road, why not use the term Romance-Americans instead, in that, technically, Spanish and Portuguese are Romance languages. Also, while on the subject of race and ethnicity, let me say that the US government has no notion of race and does not understand the idea of ethnicity idea. Its classifications are not cientific, and even if they were, it would be meaningless. The standard race groups (on government forms) of white, black, asian, native-american and others (me!) do not take into account the real diversity of the 21 century, and only prove the point that the most racist people are those who want to want to identify everybody by race for political purposes. I ramble.
Below is a quick roundup of some basic definitions found on the web. There is also a note about some of the controversy surrounding the words latino and hispanic, a storm in a politically correct teacup for ignorant people trying to score a few brownie points in a academia and the media. The trouble with both these terms, when applied to Brazilians, is that they are both heavily impacted by Spanish culture, in practice more than theory. I don't like the "latin" component of Latin America, and care even less for the "Hispania" part of Hispanic. One is an ancient language and people from Italy, and the other primarily refers to Spain and/or the Iberian peninsula. Yes, there is an element of truth in each, but this negates other influences that are as important as the "latin" factor.
The final conclusion is that Brazilians are not hispanics, and are only latino in a mixed, multi-national group, when using that word specifically as an abreviated form of Latin-Americans (a geographical reference), and not in a "cultural" context. Anyway, relating to acceptable terms, here are the scores:
Good and 100% correct: Brazilian, Brazilian-American, South American
Now I really like the part about the "authenticity and cultural resonance of the word Latino". Of course it is just possible that the ancient peoples of Latium actually migrated to Europe from Central America, just like the Aztecs moved to Central Mexico from Phoenix (Yeah, right!). But that's another story. I think this whole issue is pathetic - if you are going to use an inaccurate, flawed term, what difference does it make? Go for it.
The fact is that there is a group of radical left-wing racists that try to play with the words to advance a polical agenda. I am talking about the Aztlan and Mecha folks (Por La Raza todo. Fuera de La Raza nada) that don't know history or geography and have no respect for human rights. These are truely pathetic people. They like the word "Chicano" which is, in my opinion, a good, descriptive term for Mexican-Americans, but prefer "La Raza" which is appropriate, I guess, because that makes them razistas, which is very close to their intellectual hermanos, the nazistas. Anyway, there is an image on the left above from one of these groups, about the Republica del Norte, which will happen after they (Aztlan and Mecha) take over Northern Mexico, California, Arizona, New Mexico and Texas, and then expel all the anglos, blacks, asians and even native-americans. I just can't wait.
Page Last Updated: july, 2004